Steff is a new brand of men's trousers, made by the Belgian company Novavo. For one of their labels they wanted a rebranding. After a workshop with the whole team, a new label with a true story was born: Steff, trousers for the new gentleman.
buro coco is responsible for the storytelling of Steff including press relations, social media content, influencer relations etc. For Steff, we go all the way.
Positioning & Storytelling
Press campaigns & influencer relations